LWEO TEAM
RETAIL TOOLKIT

How to integrate doTERRA

into a retail space and create residual earnings for the business owner 💸

Spaces to consider connecting with:

👉 Dental Clinics

👉 Chiropractic Offices

👉 Acupuncturist Clinics

👉 Dog Groomers

👉 Massage Therapy Clinics

👉 Hair Salons

👉 Gyms

👉 Beauty Salons / Spas

👉 Real Estate Agents

💡 TIP: It's best to begin with businesses that you already have a relationship with:

👉 Do you have an enrolled Wholesale Customer on your team that already owns a retail / studio / salon space?

👉 Is there a studio you are a client of that you could make a service appointment for to begin the conversation?

Before you continue, click here to open our team Retail Folder of resources + images

How the retail model works:

Integrating doTERRA into a physical location is an excellent value-add opportunity for store owners and a way to build residual 💸

Getting past the retail mindset however, is the challenge here... Hauling buckets v's building a pipeline

HOW TO APPROACH A SPACE:

The best approach is to meet the retail space owner and give them some oils + a diffuser to experience as a 'loaner box' for 2 weeks and set up a second meeting 2 weeks later.

Once they have a cool experience with the oils, they will see the bigger picture.

On your 2nd meeting you could review how you can support them in launching oils for retail sales, a few in house EO 101 classes perhaps, talk about ways to take a retail customer to a wholesale account.

📦 'Experience doTERRA' Loaner Box ideas

Give them an 'Experience doTERRA box to enjoy for 2 weeks with the following:

👉 Petal or the Roam diffuser

👉 Bamboo display rack of popular oils (check out doTERRA marketplace in your back office for oil displays etc)

For example, for a spa, you would likely include AromaTouch, Ice Blue, Lavender, Easy Air, Peppermint, On Guard, Wild Orange, Lavender Peace and maybe a tube of the Ice Blue Rub

For a hair salon, you might focus on: Intro Kits, Peppermint, Rosemary, Lavender + Ice Blue Stick

👉 And Essential Life or Modern Essentials Reference Book (this would be nice to gift the business)

👉Resource Folder with price lists, store signage (see our folder for ideas)

👉 Product Catalogue

💸 Review earnings potential with business owner

FIRST REVIEW HOW ORDERING WILL WORK:

Business owner purchases the products they will sell through their monthly rewards order.

They are purchasing at 25% off and selling at full retail price on their shelf (or at least 10% above wholesale price)

They will also have signage on their shelf inviting their customers to scan a QR code to shop at wholesale and have their products delivered to their home.

THEN REVIEW THE 3 WAYS THEY WILL BE EARNING:

They earn on the difference between what they purchase and then sell for
They earn product points off of their monthly rewards order (starting at 10% back → locking in 30% back after their first year)
And then 20% commission off of every wholesale order a customer makes in their 1st 60 days by scanning their QR code

How to set up a retail space + support:

Enroll the store owner as a Wellness Advocate and setup their first month of LRP saved at 100pv minimum. They will order through their LRP, the products they will sell at retail price at their location. This also ensures that when customers decide to scan their QR code signage in the store to purchase at wholesale, these customers are enrolled to the store owner and the owner will be setup to earn the commissions from that enrolment.

Additionally, it's ideal if the Store owner has their Wellness Advocate account and a Wellness Advocate account under them to place all enrolling customers underneath (to grow a leg).
TIP: Teach the retail owner/orderer to bulk order during 200pv promo months to maximise their earnings!

2. Help the store owner to decide on which products they want to retail based on

what their services are. Scroll down to see a list of the top retail products ...

3. Create the store owner's wholesale purchasing link as a QR code to display on in

store signage. This gives their guests the opportunity to purchase at full price right off their shelves (convenient but more expensive) OR scan their QR to purchase at wholesale and have shipped to their home.

4. In Store Signage: Create in store signage for them to display which shows QR

code and any free welcome gifts they might like to offer (maybe for orders over 150pv). You might also want to create signage that shows the wholesale + retail price for each item they are selling on the shelf.

5. Create an in-store Resource Folder for their employees to have as a reference.

Click here to see our team folder printables

6. Put all signage you've printed into a Google Folder for the space to access and

print as needed

7. Request official approval from doTERRA for the space to sell at retail: email

compliance@doterra.com with your completed application

Policy Manual Section 13.1:

With written approval from dōTERRA (which will not be unreasonably withheld), a WA may sell Products and/or promote the opportunity to be a WA and sell dōTERRA Products through retail stores such as health food stores, grocery stores, and other such establishments, except in such ©2022 dōTERRA Holdings, LLC, Policy Manual AU EN 04012020 stores or establishments that, in dōTERRA’s sole discretion, are large enough to be considered state, regional or national chains.

Policy Manual Section 13.2:

WAs may not sell Products through online auctions or market place sites, such as eBay, Amazon, Facebook Marketplace, Alibaba or Catch of the Day, without written approval from dōTERRA.

Policy Manual Section 13.3:

WAs may sell Products through service establishments that provide services related to the Products. For example, dōTERRA Products may be sold through the offices of doctors and other healthcare professionals, health clubs, spas, and gyms. Hospitals may not be enrolled without written permission from compliance and legal departments.

Support you will offer the business owner:

PLACEMENTS:

Establish that you will help manage the back office end for them.

Have them forward all new customer enrolments to you and you will login to their account and place them into a leg. Remind them that it would be helpful to enrol a Wellness Advocate right away (perhaps someone from the business) so that you can structure customers into a leg.

You could subscribe each new customer to our team email drip or your own if you've made one. You could also take it to another level and send welcome packages out to each new customer on their behalf if they are a high volume generator. See checklist below for steps to Welcome a New Customer...

HELP WITH ORDERS:

Help them initially establish their first 3 months of orders based on what they want to sell. Focus on around 10 products and have at least 2 of each product. Store owner would order through their LRP and then sell at full retail price. Check in with store owner at the start of each month to see if thev need assistance.

EDUCATION:

Offer to teach an initial Natural Solutions class or topical lunch + learn within their first 3 months. And perhaps something ongoing if it's a large space. Create a Resource Folder for the staff to be able to reference for any guest questions.

Example of welcome message to business owner

Hi Jenny,

Welcome to our essential oil community and I'm excited for you to integrate do TERRA into your Studio! I've compiled some helpful resource in this note if you'd like to save this for later reference ...

YOUR REFERRAL LINK:

💸 This is your referral link to give any friends/clients that want to purchase do TERRA through you at 25% off:

mydoterra.com/xxxxxx

YOUR MONTHLY REWARDS ORDER:

Each month, you can login here and click 'edit order' to edit your monthly order. Your monthly order can consist of products you'll be retailing on your shelf and any other personal use products you d like to order. You want your monthly order to be at least 100pv to ensure you are setup to earn 20% commissions whenever a customer orders through your QR code/link. Here is info on how the monthly rewards orders work.

RESOURCES I'VE CREATED FOR YOU:

📂 l've created this folder of resources for you which contains:

Signage specific to you with your QR code on it you can print to display in your business space

Cards with your QR code for sharing when you're on the go

Price lists and other resources you might want to print and keep in a folder

Items to include in the Resource Folder:

Put all of the following documents into plastic sleeves:

✔️ Your contact details and business card

✔️ Info on doTERRA testing methods and what CPTG means

✔️ Quick claims guide: how to not make disease claims

✔️ Australian Sharing Guide: for Therapeutic Wellness Products

✔️ Updated price list: see various markets in our team folder here. Highlight the retail price column and the wholesale price column to differentiate.

✔️ Product Info Pages for every product store is selling on the shelf

✔️ Any relevant DIYs the business might be interested in (check out our Plant Power Recipe Guide or Retail Folder for DIYs to print)

Other smart ideas:

👉 Give doTERRA a presence around the space:

- Hand soap + lotion in the bathrooms

- Lemon and/or Wild Orange essential oils at the water station for people to add to their water

- On Guard + Easy Air throat drops in a bowl at the register

- Petal or Roam diffuser with a custom blend for the space or Easy Air blend

👉 Have a collection of little samples that the store gives out when someone purchases their services

- if it's a dental office, add a vial of On Guard oil to their appointment gift bag

- if it's a chiro or massage studio, add samples of Ice Blue rub + AromaTouch

- if it's a hair salon, samples of peppermint and/or rosemary

Here are some Peppermint Sample Cards you can print

👉 Give out welcome packages for every doTERRA retail or wholesale purchase:

A usage guide + various samples

See our team welcome package folder here for gift bag ideas

👉 Oil of the month card that stands up in a little stand alongside the oil of the month

👉 Encourage business owner to send out their 25% off link in any store emails they send out.

VISIT THE MARKETPLACE FOR DISPLAYS ETC

MARKETPLACE

Suggested products to display + sell:

Focus on approximately 10 of the most popular products that make sense for the space and stock at least 2 of each on display:

◦ Balance

◦ Lavender and/or Lavender Touch

◦ Lemon

◦ On Guard and/or On Guard Touch

◦ Ice Blue and/or Ice Blue Stick or Cream

◦ Wild Orange

◦ Peppermint and/or Peppermint Touch

◦ AromaTouch

◦ Easy Air and/or Easy Air Stick

◦ ZenGest and/or ZenGest Touch

◦ On Guard Handmist

◦ Lavender Peace and/or Lavender Peace Stick

◦ Intro Kits of Lemon, Lavender + Peppermint

◦ Yoga Collection containing Arise, Anchor + Align for Yoga Studios

◦ AromaTouch Technique kit for massage therapy clinics

◦ Order a sample box or CD case to put in all oils in sample form for people to aromatically experience (or use near-empty bottles as samples)

◦ Order a timber display rack or spinner for oils that are retail

◦ Product Guides

CONSIDERATIONS FOR HAIR SALONS:

Haircare Shampoo + Conditioner

Haircare Dry Shampoo

Root to Tip Serum

Rosemary

Peppermint

Intro Kits

Advantage Collagen +

Ice Blue Sticks

SPA RESOURCES

Spa Resources

The Essential Spa Guidebook, by Brianne Hovey (doTERRA Blue Diamond + Aesthetician who launched doTERRA into Las Vegas Spas): a brilliant + beautiful manual for integrating doTERRA into spas with treatments + inspo

These videos by Brianne may be helpful to you: